You gotta hand it to the folks at Kellogg’s.

Just when you thought that Oreoification couldn’t stretch any further, Kellogg’s, in collaboration with Apple TV and the estate of Charles Shultz, have created a Charlie Brown Halloween-themed cereal. Called simply “It’s the Great Pumpkin, Charlie Brown,” this vanilla-flavored “cereal” includes orange and green corn puffs and pumpkin-shaped orange marshmallows.

No word on whether the toys inside are actually rocks.