Reese’s new “ultimate peanut butter lovers” variety of peanut butter cup is not for the allergy inflicted.

Picture a traditional Reese’s cup, but instead of chocolate and peanut butter it’s peanut butter and peanut butter. Yeah, PB on the outside too.

Is this an insult to chocolate?

Or just brilliant?

I say it’s… delicious.

And like most of their “improvements,”… almost as good as a regular Reese’s cup.